Look At My Stuff
I am an experienced Product Designer based out of Peoria, IL., USA, with almost a decade of experience leading teams in the world of Insurance, FinTech, and e‑Commerce.
If you're a Hiring Manager, click here for the tl;dr.
These are the big projects. With strong, tangible results. But it's IC level work. All of it.
Creating a case study for strategy work is challenging. How do you capture the opportunity sizing of an idea or the nuances of aligning stakeholders? These moments all happen behind the scenes, invisible in metrics or screenshots. But, case studies demand tangible outcomes with polished deliverables.
Strategy work is often a mosaic of mentoring teams, earning buy-in, and iterating endlessly. Not every effort leads to a case study-worthy success. Failed experiments, minor optimizations, and scrapped ideas are just as integral to the process, even if they don't shine in a portfolio.
This is just a collection of impactful projects, but they're just pieces of the bigger story. If you want to dive into the unseen layers of cross-team collaboration, presentations to executives, or anything in between, I'd love to chat.
Blueprint Banking AppBlueprint Mobile Banking App
GO!Blueprint is a white label banking app for existing customers to manage their accounts, pay their loans, and make transfers. A project that had to expand across five separate brands.
Key Result: 18% decline in late or missed payments
Blueprint Mobile Banking App
GO!Blueprint is a white label banking app for existing customers to manage their accounts, pay their loans, and make transfers. A project that had to expand across five separate brands.
Key Result: 18% decline in late or missed payments
Better RecsBetter Recommendations
GO!We were tasked with increasing Add to Cart and Average Order Value within the Fastener category, and we identified a way to save customers time and effort by improving our recommendations.
Key Result: A massive 64% higher AOV compared to the control.
Better Recommendations
GO!We were tasked with increasing Add to Cart and Average Order Value within the Fastener category, and we identified a way to save customers time and effort by improving our recommendations.
Key Result: A massive 64% higher AOV compared to the control.
Today Card AppToday Card Mobile App
GO!A redesigned mobile app for our Credit Card product, with a focus on making payments fast and easy to reduce late or missed payments and increase use of Autopay for our customers.
Key Result: 24% increase in use of Autopay and 9% reduction in late payments in the first 90 days.
Today Card Mobile App
GO!A redesigned mobile app for our Credit Card product, with a focus on making payments fast and easy to reduce late or missed payments and increase use of Autopay for our customers.
Key Result: 24% increase in use of Autopay and 9% reduction in late payments in the first 90 days.
Illinois College BoardIllinois College Board
GO!Building a digital experience that clearly communicates the impact of their Workforce Equity Initiative (WEI)—a program designed to help thousands of people across Illinois train for better-paying, in-demand careers.
Key Result: Over $18M in new grant funding
Illinois College Board
GO!Building a digital experience that clearly communicates the impact of their Workforce Equity Initiative (WEI)—a program designed to help thousands of people across Illinois train for better-paying, in-demand careers.
Key Result: Over $18M in new grant funding
There's a lot more to my portfolio, but that covers some of the recent work for '23 and '24. Slowly but surely, I'll get the rest of them written and added. But, honestly, who's going to read more than a couple of them anyway?
Weirdos, that's who.
